Customer Reputation Management
While reviews are a great tool to increase your search engine rankings, they also do a whole lot more. They impact the entire buying journey of a customer.
Reviews are a great way to raise a customer’s awareness of your company and can be a great way to learn about your products and business.
The fact is that the more positive reviews or higher star-rating your business has, the more customers (and Google) will trust you. Think about it, when was the last time you chose a company or product that has less than 3.5 stars?
Once a customer has used your product or service and left a review, you can then use this valuable information to gain insight into your own business operations. Successful and ambitious businesses are using reviews to make important decisions to improve the customer’s experience.